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About us

Picture this: you’re swimming in the ocean, something brushes your leg, you panic slightly but then you think, “It’s probably a fish.” (Please don’t be a shark.. or a jellyfish.. or something else from our imagination)

But by 2050, there will be more plastic in the ocean than fish.

How Did We Come to Be?

Now picture this then:

Future children are swimming in the sea, something brushes their leg and the inevitable question comes: What was that? The true answer will probably be: a plastic bottle. And that’s seriously not cool.

Before After

So we decided to do something about it.

We know it takes two steps at once:

1) removing the plastic already in the sea 

2) stopping more from getting in.

But there was another problem. When we looked at the eco-focused brands out there, the products were just… subpar. Nobody wants that. The way forward isn’t about settling for mediocrity wrapped in a halo of “eco-friendliness.” It’s about providing a better product!

That’s why we spent two years crafting the baddest, meanest tumbler on the block — one that just happens to be eco-friendly. Every purchase helps remove 1 kg of plastic through our marine conservation partners, and by its very nature, it cuts down on single-use plastic, keeping more from entering our oceans.

About our mission